London Marathon 2012
One half of the Carbon director duo is about to run in the London Marathon in just 3 weeks time!
On Sunday 22nd April, Sue will be running the 26.2 miles to raise money for CHILDREN WITH CANCER UK! Pictured here with children (and loyal supporters), Eddie and Holly, after recently completing the Liverpool Half Marathon, she now has only 3 weeks left before the big race day in London!
“Running for this charity means a lot to me, being able to help children with cancer has motivated me to complete every mile of my training. I know the race will be really hard but I am determined to finish the marathon”
Please would you consider helping us raise money for the charity by taking a look at our page at:
http://uk.virginmoneygiving.com/SueMcHugh
Spin & Win TVC
Spin & Win unveiling at the end of this month, take a preview of our latest TV commercial for leading online gaming brand, SpinAndWin.com.
The commercial due to air from 24 February, involved extensive post production, and was created using a complex mix of CGI techniques and the added factor of a car and four actors.
The shoot was arranged over two days in Manchester with post production taking ten weeks across both Carbon Digital office locations in Soho and Warrington.
Involved in the project was Creative Director and lead animator Paul McHugh, Art Director and 3D artist Mark Jones and VFX generalist Rob Killingbeck
SpinAndWin.com launched in 2011 and bills itself as ‘one of the hottest and most prestigious gaming sites that can be found online taking in games content from some of the top and most innovative providers in the market, the site guarantees to be a fun experience and whet any gaming appetite players may have’.
Carbon Digital’s Creative Director and lead animator Paul McHugh explains:- “The brief was to achieve standout for SpinandWin.com in the fiercely competitive post watershed gaming market.
“We were tasked with appealing a female audience as well as the existing male gaming audience.
“The creative features a group of four friends driving through a city at night. The buildings that the friends drive past transform into slot games before their eyes.”
SpinAndWin.com features slot favourites such as Monopoly, Cluedo, and Cleopatra, as well as table games, progressive jackpots and a loyalty scheme for regular players. The
site also showcases exclusive 3d slots not available on other UK gaming sites.
Carbon Digital worked alongside the award winning advertising agency HERO on the SpinAndWin.com brief.
As a result of this latest project, Carbon Digital has now formed a strategic alliance with Rain Post in Soho, which will allow both companies to maximise each other’s skills and contacts.
Creative Alliance with Rain!
Breaking News for 2012!!
We're excited to unveil that Carbon has formed a creative strategic alliance with Rain, which means the complete post production process can be controlled under one roof in Soho (Lower James Street to be precise). The pitch, shoot, VFX, CGI, Post, Grade, Audio and final mix can all be done for one very competitive cost at our three storey facility.
Carbon has been busy producing live action and VFX broadcast and digital advertising work in 2011 and is currently involved with two new feature films this year, creating over 240 stunning VFX shots.
Do you have any projects, briefs or commercials that needed a creative pitch now or potentially later in 2012? Contact: david.johnson@carbondigital.co.uk
Art Directors Blog
Colour grading, Robots, Logos and more ..
Mark and the art team talk about thier latest work ..
Job Vacancy
Senior Artist
We are currently looking for first class, experienced artists to work at our Warrington studio, as well as at London Soho Square from time to time.
Excellent Maya or SoftImage skills are essential, knowledge of After Effects, Zbrush, FCP, Mudbox would be a distinct advantage.
We are also keen to see candidates with excellent communication skills to work alongside our clients.
Please send links to your reel to Sue McHugh at: sue.mchugh@carbondigital.co.uk
Start date: ASAP
Carbon unleashes new naughty 'bots!
The art team at Warrington have now released their new 'bot characters. These guys were created as a test bed and showcase for our clients interested in first rate motion tracking, compositing and character animation.
We shot the background plate on a Canon 5D, tracked in Nuke, modelled and animated the robot in Maya, textured in Mudbox, composited in After Effects. Graded in Colour.
The background plate was shot with a lot of motion to see how extreme we could go with the motion tracking. It tracked perfectly but we then decided to stabilise the finished comp anyway. Total time for everything was about 5 working days with the majority of the time spent on the texturing. Animation was done in a day.
Carbon Digital Expands With New Soho Office
Television commercial specials effects company Carbon Digital have expanded their operation, opening a new office in Soho. The new space will be in the heart of Soho and be enabled for creative production work as well as client meetings.
MD Paul McHugh said of the new move: “ The vast majority of our clients are creative agencies and boutique post production houses in London so it makes perfect business sense to have a dedicated operation in the heart of Soho”.
“We’ll have the benefit of a North West headquarters keeping our costs low and enabling new clients to work remotely or from our new offices”
“If this move grows the business as we expect, I’d see a similar satellite hub opening in Manchester by the end of the year”.
Carbon Digital has developed into a high end commercial production company over the previous fourteen years with blue chip clients across Europe and the UK and a solid reputation within the ad agency world.
18, Soho Square: +44(0)207 025 8135
Our New Site Is Now Online
It's been lovely to be busy creating client work but as always this means less time to spend keeping our reel and on-line presence up to date. We are very pleased to say that our new site is now on-line. We will be updating regularly with our latest test pieces and client work.
Spin Palace Commercial
The 2011 tv campaign for online gambling organisation, Spin Palace. Taking 6 weeks from start to finish this job was a technical and artistic challenge but at the same time a very enjoyable job to work on.
Carbon Digital enlists former Channel M chief David Johnson
David Johnson, the former general manager of GMG-owned local TV station Channel M, has been recruited by Carbon Digital.
Johnson’s new challenge sees him taking on the position of Senior Business Development Manager at Carbon Digital, which has established a name for itself in the realms of live action video, 3D motion graphics and animation and cutting edge special effects.
David has worked in TV and broadcast since 1986. An accomplished Avid editor, Producer and Director he has worked on a wide variety of TV commercials, idents, titles and trailers.
In 2001 David moved to Lucerne and worked on the UEFA Champions League as a broadcast manager and executive producer. He has also worked on location at two world cups, an Olympic Games and European Football Championships.
David has worked on large scale, large budget projects, however his eye for detail and professional approach apply to every client and production.
A former hockey player and keen rugby league fan David is proud of his Lancashire roots!