Standard Chartered re-appointed Carbon Digital to deliver a multi-territory digital campaign for its new consumer mobile banking app.
The objective of the campaign was to deliver an ‘above and beyond’ visual-effects back-drop to their banking app. The animated films were to feature key landmarks from each territory and deliver unique time-coded day to night visual representations.
Our team delivered on these objectives by employing the Unreal game engine to produce outstanding visual-effects films, presenting CGI environments in the real-world time across each country.
The work included some of the most beautiful and iconic landmarks from countries including Kong Kong, Malaysia, South Africa, India and Singapore.